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Entrepreneurial Marketing: Sustaining Growth in All Organisations By Ian Chaston
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- Sales Rank: #8626142 in Books
- Published on: 2015-12-04
- Released on: 2015-12-04
- Original language: English
- Number of items: 1
- Dimensions: 9.23" h x .81" w x 6.22" l, 1.00 pounds
- Binding: Paperback
- 400 pages
Review
'I am seriously impressed - a marketing textbook with an entrepreneurship focus that is student friendly, clear and concise. I would recommend it for anyone interested in the marketing of small and medium enterprises as well as other entrepreneurial organisations.' - Caleb Kwong, Essex Business School, UK 'Chaston's entrepreneurial marketing approach provides marketers with clear tools and techniques to identify and exploit entrepreneurial opportunities. This is a unique mix of marketing with entrepreneurship which will be invaluable for students and practitioner alike.' - Mike Saren, University of Leicester, UK
About the Author
Ian Chaston is Adjunct Professor in Entrepreneurship at the University of Auckland, New Zealand. He was previously Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School.
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