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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
Download Ebook Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
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What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak * Disruptive Innovation that uses sustainability to spur the development of radically better products and services * A Higher Purpose that ignites the company-when the mission leads, profits follow * Mainstream Appeal with positioning and packaging stripped of the crunchy clich's that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more-many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
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Product details
Hardcover: 288 pages
Publisher: AMACOM; First edition (August 19, 2015)
Language: English
ISBN-10: 0814436137
ISBN-13: 978-0814436134
Product Dimensions:
6.3 x 1 x 9.2 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
17 customer reviews
Amazon Best Sellers Rank:
#285,413 in Books (See Top 100 in Books)
Good book, but a bit naive in her prescriptive approach to implementing these ideas. I was particularly disappointed in her choice of "Green Giant" companies, which seemed to be chosen because of prior working relationships. For example, given Chipotle's recent highly-publicized issues with wage theft, which became the basis for a Supreme Court decision that denies employees' the right to sue, this would seem to be a particularly bad choice. Yet, the firm is high-lighted throughout the book.
I defy you to read this fascinating, inspiring book and not have your wheels start spinning with ideas about how to transform your own business or organization. Back in the 90s our bosses assigned us "The Art of War" as required reading; this is THAT book for this decade. The author gives us a cast of compelling characters who, with courage, vision, tenacity, and a bit of lunacy, succeed at doing well by doing good, upending and transforming huge sectors and industries. Williams certainly proves her case--that sustainability is just good business--with solid studies and insights, but the real takeaway here is the if you want to transform your business and help shape the future, you have be all in--no halfway, no increments, no compromise, and no backing down in the face of resistance and defeat. This book made me want to get up on Monday and really, really get to work. Brava, Freya!
Love love love this book! I had to get if for my sustainable marketing class but I reallly loved it. To anyone interested in sustainability or just doing better business this is a good, informative, easy read.
A practical book with lots of inspiration. It's premise, supported by the stories of billion dollar green businesses, is that sustainability and social responsibility as core principals of business can mean profit and growth above and beyond the results created by the old view of capitalism made "religion" by Milton Friedman that only shareholders matter and everything else is socialism. Lot's here for students of sociology, politics, science and technology as well as anyone interested in business, economics or investment.
Every corporate leader and every sales professional should read this book. If you have any interest in being an innovative leader then this book will help you focus with purpose in mind.
Great Read
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This is a great read and an incredible exploration of how sustainable business is no longer a nice to have but a core corporate strategy.
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