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About the Author
Ken Matejka (J.D., LL.M in Taxation) has been a California attorney for 26 years and is a former-member of the American Bar Association’s Standing Committee on Lawyer Referral and Information Services. For 17 years, he worked at the Lawyer Referral and Information Service of the Bar Association of San Francisco and for many years there, as LRIS Operations Manager, he was chiefly responsible for advertising the LRIS, including actively managing its Google advertising. In 2007, he left the Bar Association of San Francisco to found a search engine advertising company dedicated to helping lawyers and lawyer referral services get more clients through Google advertising. After seven years there as its president and CEO, he moved on to launch the more specialized Matejka Marketing, Inc. (http://www.matejkamarketing.com). Ken has overseen the creation of numerous Google advertising and social media campaigns for law firms and bar associations, including the delivery of over 1 billion law-related ads in Google. As a CLE presenter, Ken has given many seminars and webinars for about 20 bar associations in six states on the topics of website lead-generation for lawyers and related ethical issues. Ken grew up in Rockford, Illinois and graduated from Marquette University in Milwaukee, Wisconsin. In 1985, he relocated to San Francisco to attend the University of California, Hastings College of the Law and he completed the masters in taxation program at New York University in 1989.
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